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About us

Secret Earth was co-founded and launched in 2014 by John Kat.

Secret Earth is a travel website that allows you to easily discover, plan and book your holiday experience. It doesn't tell you everything about a destination or experience, but only what you need to know to have the very best experience when travelling. Our worldclass travel writers have selected experiences that are either culturally relevant for a destination, unique or the best in the world.

Secret Earth is built on the idea that to plan an independent holiday travellers need three things: quality recommendations, a way to plan them together, and an easy means to book them. Secret Earth's three-stage 'Discover, Plan and Book' process was designed to offer that in one convenient place.

Secret Earth's offices are located in central London.